Misty Mountain is a deeply rooted company that hand makes comfortable and dependable rock climbing gear. I evaluated the philosophy and history of the company to create a new representation of their strong core attributes. I developed a new lively, energized graphic voice to appeal to the future market of rock climbers. I shot and edited the climbing photography to brand a strong and timeless identity. This project demonstrates/highlights my photo editing skills, ability to perpetuate a brand’s aesthetic, logo design, web design, and exhibit space design.