Kirkland is the staple brand sold at Costco. Costco is a unique space to design in, as the retail displays and forklift pallets are one in the same. I capitalized on this use of modular forms that stack and interlock, creating unity of the forklift pallet, package design, and products. My team of two designers carried out this modular theme from conception to complete prototypes. This brand driver revitalized the company identity and form development. We collaborated to design visually pleasing products and an intelligent new in-store environment that utilizes space and eases way finding for consumers.