The objective of this project was to develop a consistent graphic voice for an existing company through digital, print, and environmental platforms. Extensive company research led to the discovery of inconsistencies in Aeromexico’s dated branding. I bridged the gaps and corrected those deviations with the creation of my new brand promise and graphic language inspired by Mexican mosaic art.
While still paying homage to Aeromexico’s existing logo, my logo is still based on the current eagle warrior, but represents the same idea in a new, fresh, and modern way. I developed a new logo and visual style that is sleek while still capturing the spirit and tradition of Mexico.